Service · Email & SMS Marketing
Owned revenue. Every single month.
Email flows, campaigns, and SMS programs that turn first-time buyers and inbound leads into repeat revenue. We build for Shopify brands chasing retention — and for home service operators who need follow-up, reviews, and rebooking handled automatically.
The reality
Sitting on a list. Sending nothing.
Email and SMS are the cheapest revenue you’ll ever make — if you actually run them.
/ 01 — Shopify
30%+
Repeat revenue is leaking out the back.
No welcome flow, no abandon cart, no win-back. We build the full flow stack so 30%+ of revenue runs on autopilot.
/ 02 — Service Biz
Leads come in. Then silence.
Inquiries get one call, no follow-up, and 70% go cold. We build nurture sequences, appointment reminders, and review-request flows that close the loop.
/ 03 — Campaigns
No one's sending the weekly send.
We run a campaign calendar — every week — written, designed, and segmented. Your list stays warm, your revenue stays on.
/ 04 — Deliverability
Hitting the spam folder.
We fix DKIM, SPF, DMARC, sending reputation, and list hygiene so your emails actually land in the inbox.
What we do
Two playbooks. One platform.
Retention flows for Shopify. Follow-up flows for home services. Same team, same dashboard, two proven playbooks.
01
Shopify Retention — Flows
Flows
Shopify
Revenue
Welcome, abandon browse, abandon cart, abandon checkout, post-purchase, win-back, replenishment. Every flow built, designed, and tuned for revenue.
02
Home Services Lifecycle
Lifecycle
Nurture
Reminders
Rebooking
Lead nurture, appointment reminders, post-job follow-up, review requests, and seasonal rebooking — all automated, all tracked, all converting.
03
Campaign Calendar
Campaigns
Weekly
Design
Copy
Weekly campaigns written, designed, segmented, and scheduled. Promotions, content, launches, seasonal — never another quiet week on your list.
04
SMS Programs
- SMS
- TCPA
- Reminders
- Promo
Compliant SMS for Shopify (cart, launch, VIP) and service businesses (booking confirmations, reminders, review asks). High open rates, real revenue.
05
List Growth & Segmentation
Popups
Segments
Capture
Growth
Pop-ups, lead magnets, post-purchase capture, and a clean segment structure that lets you say the right thing to the right person every time.
06
Deliverability & Reporting
- Deliverability
- DMARC
- Reporting
- LTV
DKIM/SPF/DMARC setup, sending-reputation monitoring, list hygiene, and a single dashboard showing flow revenue, campaign revenue, and LTV impact.
01
Paid Ads
- Strategy
- Google Ads
- Meta
- PPC
You have a store. Now you need more traffic, better conversions, and customers who actually come back.
Why GrowGoat
Lifecycle specialists. Not generalists.
We’ve built hundreds of flows for Shopify brands and service businesses. We know what works.
/ 01
Two playbooks, one tool
Whether you’re DTC or service-based, we run it all from our CRM (or yours) — proven, integrated, and easy for your team to take over later.
/ 02
Revenue-attributed reporting
Every flow and every send is tied to revenue. You see exactly what email and SMS contribute every month.
/ 03
Design + copy in-house
On-brand templates and copy that sounds like a human — not the generic agency template every other brand uses.
/ 04
You own the list and the build
Account, flows, segments, templates, copy — all in your name. If we ever stop, you keep every dollar of automated revenue.
How it works
Foundational flows in 1 week.
We don’t drag a 6-month rebuild. Quick wins first, optimisation always.
Step 1
Audit & strategy
01
We audit your platform, list, deliverability, and current revenue split. Map the playbook for your business model.
Step 2
Build the foundation
02
Core flows live, deliverability fixed, segments structured, and the first three campaigns shipped — typically inside one week.
Step 3
Run & optimise
03
Weekly campaigns, monthly flow optimisation, quarterly strategy review. Revenue compounds month over month.
From our clients
Lists we've turned
into revenue.
Real flows, real campaigns, real recurring dollars.
_Questions
Questions,
answered.
The stuff people usually ask before saying yes.
What platform do you send from?
Emails and SMS are sent from our CRM by default. If you’re already on a platform like HubSpot, Mailchimp, or Klaviyo, we can work with what you have.
I run a home service business — does email/SMS actually work for me?
Yes. Lead nurture, appointment reminders, post-job follow-up, review requests, and seasonal rebooking are some of the highest-ROI things you can do. Most operators just never set them up.
I run a Shopify brand — does email/SMS actually work for me?
Yes. Welcome, abandon cart, post-purchase, win-back, and replenishment flows are some of the highest-ROI work in ecommerce. For a healthy list, 25–40% of total revenue from email/SMS is normal once flows are dialled in.
How much extra revenue should I expect from email?
For a Shopify brand with a healthy list, 25–40% of total revenue from email/SMS is normal once flows are dialled in. For service businesses, the wins show up as more reviews, more rebookings, and faster lead-to-close.
Will the emails look like our brand?
Yes. We design every template on-brand and write copy that sounds like you — not generic ‘Hi {first_name}’ agency boilerplate.
What about SMS compliance?
We handle TCPA-compliant opt-in flows, double opt-in where required, and proper STOP/HELP handling. You stay safe; we handle the rules.
What if I need ads, SEO, or a new website on top?
We’re a full-stack growth team — plug in any of these whenever you’re ready, no extra vendors:
- Paid Ads — Google + Meta pipeline
- CRM — AI agents + CRM in one
- SEO, Local & LLM Visibility — rank on Google, get cited by ChatGPT
- Landing Pages & Websites — WordPress, Webflow, or custom
- Shopify & eCommerce Builds — CRO-focused store builds
The GrowGoat Brief
Tactics that actually move revenue. revenue
Get the same growth playbooks we use with clients — paid ads, AI automation, SEO, Shopify CRO. Bi-weekly.
No spam. Unsubscribe in one click.
Ready for owned revenue?
One call. We’ll audit your setup (or build it) and show you the flows that’ll add the most revenue in the first 30 days.
Boston and globally.
Contact: partner@growgoat.co