Service · Shopify & eCommerce Builds
Stores built to convert. Not just to look good.
New builds, redesigns, migrations, and CRO — all under one roof. We’ve built and run real Shopify stores ourselves, so we know what drives revenue and what just slows things down. Fast, mobile-first, conversion-obsessed.
The reality
Your store should work harder than you do.
Most Shopify stores leak revenue at three places — the build, the conversion, and the migration.
/ 01 — New Build
Launch.
Big idea. No store yet.
We build, design, configure apps, and launch — so day one looks like you’ve been selling for years.
/ 02 — CRO
Traffic is fine. Conversion is not.
We audit the funnel, fix speed and UX, redesign PDPs, optimise checkout — and lift conversion measurably in the first 60 days.
/ 03 — Migration
Stuck on Woo, BigCommerce, or Magento
We migrate cleanly — products, customers, orders, SEO, redirects — without losing rankings or breaking anything.
/ 04 — Rebuild
Old theme. Slow site.
We tear it down and rebuild on a modern stack. Fast, beautiful, conversion-first.
What we build
The full Shopify stack.
Build, optimise, migrate — and everything in between. One team that owns the store from theme to checkout.
01
New Builds & Redesigns
Theme Dev
Design
Mobile-First
Liquid
Custom themes built for your brand and tuned for conversion from the first pixel. Mobile-first, fast, and easy for your team to update without a developer.
02
CRO & Conversion Optimisation
CRO
PDP
Checkout
A/B
Funnel audit, PDP redesign, cart and checkout optimisation, A/B testing, and a continuous experimentation roadmap. We lift conversion measurably.
03
Platform Migrations
Migration
SEO
Redirects
Data
WooCommerce, BigCommerce, Magento, Wix, custom — we migrate to Shopify cleanly. Products, customers, orders, content, SEO, redirects — all preserved.
04
Speed & Core Web Vitals
- Speed
- Lighthouse
- CWV
- Performance
Image optimisation, lazy loading, app cleanup, code refactor — we ship the fixes that turn red Lighthouse scores into green and lift conversion at the same time.
05
Apps, Integrations & POS
Apps
POS
Integrations
APIs
Recharge, Yotpo, Gorgias, Shop Pay, Shopify POS, custom API integrations — your stack connected and running clean.
06
CRM
- AI Agents
- CRM
- Automations
- Dashboards
An AI-powered CRM with native agents, unified inbox, automations, and live dashboards — one platform that runs your ops 24/7.
01
Paid Ads
- Strategy
- Google Ads
- Meta
- PPC
You have a store. Now you need more traffic, better conversions, and customers who actually come back.
Why GrowGoat
We don't just manage Shopify. We've run it.
We’ve built and scaled real Shopify stores with our own money on the line. That changes how we approach yours.
Discovery
Operator-built, not freelancer-built
Every theme, every PDP, every checkout decision comes from someone who’s actually run a Shopify P&L — not just billed hours.
Discovery
Built for your team to own
Clean Liquid, sensible sections, no spaghetti code. Your team can update content, swap heroes, and ship promos without calling us.
/ 03
Speed is a deliverable
We don’t ship a store unless Lighthouse is green. Slow stores leak conversion and we won’t put our name on one.
/ 04
You own everything
Theme files, app accounts, integrations, design files — all yours from day one.
How it works
Live in 2–6 weeks.
We start with the workflow costing you the most revenue — usually lead response or follow-up — then expand from there.
Step 1
Discovery & design
01
We audit (or whiteboard) your store, map the customer journey, and design the key pages — home, collection, PDP, cart, checkout.
Step 2
Build & launch
02
Theme built, apps configured, content migrated, redirects mapped, QA across devices, launched cleanly.
Step 3
Optimise & grow
03
Post-launch CRO, monthly experiments, and the option to layer in our ads, email, AI, and SEO teams.
From our clients
Home service businesses
we have
grown
Real teams, real pipelines, real revenue. Not a case study deck — actual systems running every day.
_Questions
Questions,
answered.
The stuff people usually ask before saying yes.
Do you build on a theme or custom?
Both. For most brands, a heavily-customised premium theme is faster and cheaper. For larger brands, we build fully custom themes. Headless and Hydrogen for the most advanced cases.
Will I lose SEO when migrating to Shopify?
Your SEO may take a short-term hit during any migration — that’s normal. But with best practices (full URL mapping, 301 redirects, preserved metadata and structured data, and weekly Search Console monitoring post-launch) we keep the dip small and recover rankings fast.
How long does a build take?
Most builds and rebuilds ship in 2–6 weeks. Migrations depend on data volume but are usually inside the same range.
Can you keep working on the store after launch?
Yes. Most clients keep us on for ongoing CRO, monthly experiments, app maintenance, and seasonal updates.
What if I need ads, email, or SEO on top?
We’re a full-stack growth team — plug in any of these whenever you’re ready, no extra vendors:
- Paid Ads — Google + Meta pipeline
- Email & SMS — lifecycle flows that convert
- CRM — AI agents + CRM in one
- SEO, Local & LLM Visibility — rank on Google, get cited by ChatGPT
- Landing Pages & Websites — WordPress, Webflow, or custom
- Shopify & eCommerce Builds — CRO-focused store builds
The GrowGoat Brief
Tactics that actually move revenue. revenue
Get the same growth playbooks we use with clients — paid ads, AI automation, SEO, Shopify CRO. Bi-weekly.
No spam. Unsubscribe in one click.
Ready to ship a real store?
One call. We’ll audit your current store live (or whiteboard the new one) and show you exactly what’s costing you revenue.
Boston and globally.
Contact: partner@growgoat.co