Home services marketing that gets you more booked jobs
Odessys is a home services marketing agency. We help HVAC, plumbing, roofing, cleaning and other local service companies get found on Google, turn visitors into booked jobs and stop chasing leads by hand. Home services SEO, websites, paid ads, email and SMS and AI agents from one team, with 9+ years of experience working with small businesses.
Competitors getting the calls you should? Let's fix that.
/ 01 — Get found
Not found. Homeowners call whoever shows up first.
When a pipe bursts or the AC dies, people tap the first three results on Google Maps. We optimize your Google Business Profile, build service and area pages, and earn the reviews that put you in that 3-pack.
/ 02 — Get the call
Your site doesn't turn visitors into calls.
Most home service sites load slowly on a phone, bury the phone number and give people no clear next step. We build fast, mobile-first sites and landing pages with tap-to-call buttons and forms that work.
/ 03 — Fill the pipeline
Ad spend with nothing to show for it.
Clicks go to a slow page with no clear offer, and nobody knows which ads bring real jobs. We run Google and Meta ads built around booked jobs and measure the calls and forms each campaign drives.
/ 04 — Follow up
Customers don't come back.
Missed calls, slow replies and no follow-up cost you jobs. We set up email and SMS flows and an AI receptionist that answers 24/7, qualifies the job and follows up, so every lead gets a response.
01
Home services SEO and local SEO
Local SEO
GBP
Map Pack
GEO
02
Home services website design
Websites
Landing Pages
Speed
Click-to-call
03
Google and Meta ads for home services
Google Ads
Meta
Retargeting
Landing Pages
04
Email and SMS marketing
Lifecycle
Reviews
Win-back
Offers
05
AI receptionist and answering service
AI Receptionist
Answering Service
Automations
24/7
06
Reviews and reputation
Reviews
Reputation
Automation
Monitoring
Trades we work with
/ 01
Marketing for HVAC companies
/ 02
Marketing for roofing companies
/ 03
Marketing for plumbers
/ 04
Marketing for electricians
/ 05
Marketing for cleaning companies
/ 06
Marketing for landscaping companies
Our best home services result
We work with several home service companies. This is the strongest result we've had with one of them: $155K in sales in 10 months, driven by SEO and local SEO.
Results depend on your market, your competition and where you start. We don't promise rankings. After the audit, we'll tell you what we think is realistic for you.
- US home service client
- SEO + local SEO
Want to see what's realistic for your business?
Book a free auditBuilt for busy home service owners
/ 01
We ship fixes, not reports
/ 02
One team, every channel
/ 03
Built for how homeowners search now
/ 04
You own all the work
How we work
We start with what’s costing you the most traffic, then build from there.
Step 1
Audit & Map
01
Step 2
Fix and build
02
Step 3
Grow and track
03
Home services marketing FAQs
Do I need all of your services?
No. Most clients start with one or two, usually local SEO or a new website, and add services later. We tell you honestly what to do first. See everything we offer or book a free audit.
How long until I see results?
Ads can start sending calls soon after launch, though it takes a few weeks of testing to dial them in. Local SEO and Google Business Profile work can show movement in 30 to 60 days. Your first service pages go live in about two weeks. After that, we roll out more pages and content based on the SEO strategy we build for your market. How fast they rank depends on your market and how competitive your area is.
Do you work with my trade?
We work with home service companies like HVAC, plumbing, cleaning, restoration, roofing and electrical. The approach is built around your service areas, the searches people make when they need you now, and how fast you follow up, whatever the trade.
Do you guarantee rankings or a set number of leads?
Nobody honest can. Google controls rankings, and anyone who guarantees #1 is guessing or gaming the system. We do the work, show you the numbers and tell you what’s moving.
How much does it cost?
It depends on which services you need, your competition and how many areas you serve. We quote after the audit, so the price matches the work. For a general idea, read our guide to SEO services for small business.
Do I need a new website?
Not always. We check your current site in the audit. If it’s slow, hard to use on a phone or has no service pages, we fix it or rebuild it. See our landing pages and websites service.
What is GEO, and does it matter for a home service company?
GEO is optimizing your content so AI tools like ChatGPT and Perplexity name you when someone asks who to call. More homeowners ask those tools now, so we build for them alongside Google. The detail is on our SEO, Local & LLM Visibility page.
Do you run Google Ads for HVAC, plumbing and roofing companies?
Yes. We run Google and Meta ads for HVAC, plumbing, roofing and other home service companies, and send the clicks to pages built to get the call. We report on calls and booked jobs, not just clicks.
Can an AI answer my phone after hours?
Yes. Our AI agents work like a 24/7 answering service. They pick up, ask the right questions, qualify the job and book it or pass it to your team, following your rules. Many HVAC and plumbing companies lose emergency jobs to voicemail, and this closes that gap.
Do you do lead generation for home service companies?
Yes, the kind that lasts. We build the lead sources you own, like Google Maps, your website, ads and follow-up, instead of renting leads from marketplaces. Book a free audit and we’ll show you where your leads are leaking.
Related reading
Ready for more calls?
One call. We’ll look at your site and Google Business Profile live and show you the three biggest wins hiding in plain sight.